The jewelry industry continues its rapid growth, especially when it comes to selling online. In 2018 alone, accessories (bags, watches, and jewelry) held a 30% share of global internet purchases. With that said, you can not pass unnoticed the importance of an online audience. A following that is interested in jewelry, and loves to learn about the latest trends, and why not, make purchases from you. This is the buyer persona you should focus on the most. Watches, jewelry and other accessories are a very important niche, as everyone of us loves to treat ourselves with something nice.
If you are in search of the necessary information to tap into the online market of jewelry, you are in the right place. Whether you’re looking to free up some space from your own jewelry collection or you’re a young entrepreneur who is starting his/her own venture, selling online is one of the easiest and quickest ways to bring in income and find a great recipient for your treasures.
Just Do It
The best time to plant a tree was twenty years ago. The second best time is today! Stop thinking, worrying, doubting, wondering, fearing, struggling, hoping for some way out. Just do.
In the digitized world we live in, all you need to succeed online is to grab people’s attention. Come up with something you believe is nice and cool, not necessarily unique, and work your way up to the top. You will realise that as you dive deeper and learn more about your passion, you will as well be presented with new opportunities that you didn’t even know existed. Below you will learn about the two most important things you need to know about selling jewelry online. Where to sell them and how to do it. Enjoy reading…
Where to Sell Jewelry Online?
Consider Starting a Website
Selling jewelry online through a website is not the quickest and easiest way, but it is reliable and will serve you in the long run. You can create a professional website with an integrated e-Commerce platform where you can sell your jewelry as well as attract visitors by writing about the topics you care about the most. I know! Creating a website is not the easiest thing to do.
It requires special technical skills that are earned by experience. Dalerio Consulting is a Digital Marketing Agency we recommend to first consult about the creation of a website, integrating marketing features, as well as determining necessary site functionality tools for an online jewelry store.
As for writing! Feel free to share your knowledge with your target audience and watch the sales pour in. It will, indeed take at least 300 to 400 articles, but from there, you will have ensured a main hussle business that works smoothly and matches your passion. You can make a content calendar and stick to it. Simply make sure your content is unique and worth reading.
Use Social Media Platforms
With nearly 5 billion active users on social media, you can not allow yourself to be left out of this immense traffic. People are on Instagram, Facebook, and other social media platforms to follow their hobbies and passions.
Start today by sharing high-quality pictures of your jewelry collection and begin the journey to the online world on the right foot. If you do hashtag research, post regularly, and offer quality content that is worth sharing, you can soon become an authority on the jewelry industry. The best thing is you can drive traffic to your website, which serves as a 24/7 online shop.
And if by chance you are in search of B2B (Business to Business) connections, I recommend joining LinkedIn. The social network is home to over 700 million professionals (stakeholders, decisionmakers, and industry experts). Getting across this broad network means exposing your business or brand to qualified leads.
List on Online Marketplaces
Amazon, eBay, Etsy, and Facebook Groups are some of the most convenient online marketplaces where you can quickly sell your jewelry. Whether be handmade pieces, or jewels belonging to a collection you no longer find as attractive as in the beginning, these online marketplaces along with Facebook Groups are some of the marketplaces that attract the most visitors.
Etsy, as you know, deserves a special place in this article. The site, built around 15 years ago, has become the world’s most important online marketplace for buying and selling handmade or vintage items, even craft supplies. Feel free to make an effort and list your vintage jewelry (must be at least 20 years old) or other types of jewelry.
Make sure to market your goods as better as you can, in order for your jewelry to sell easier. I would suggest paying attention to three important details: The title, the description, and the images. Make pictures that pay justice to your bedazzling jewelry, write awesome descriptions, and come up with a catchy title. These tips will help you sell jewelry online easier.
Specific Sites Dedicated to Selling Jewelry Online
In addition to Etsy, there are other powerful online sites that are dedicated to selling jewelry. Listing your pieces on these sites is a good start as the buyers are particularly looking for them. Below you will find our recommendations:
For Watches – Chrono24 and Crown&Caliber
Both sites have millions of monthly watch enthusiasts scanning the listings to find the next timepiece to add to their watch collections.
For Handmade or Vintage Jewelry – Etsy
As aforementioned, Etsy is the world’s most saturated online marketplace of jewelry and other accessories. Take a look and why not, start immediately.
For Quick Sales with Fair Prices – eBay
Although Amazon’s earnings continue to skyrocket, eBay is coming back stronger than ever by attracting buyers with new and updated policies. These regulations, specifically for selling jewelry online on eBay, benefit both parties (buyer and seller).
For Diamond Jewelry – WP Diamonds
Although it may offer lower than retail price, WP Diamonds provides quick payouts on accepted offers. If by chance you’re in the business of genuine diamonds, (or diamond jewelry) now you know where to go.
Tips to Easily Start Selling Jewelry Online
Plan and Concept
There are several things you should have already prepared before starting to sell your jewelry online. Most probably, you got these figured out, and if not, take a quick scan.
- The first and the most important is to find a name for your brand. Naming your brand is a challenging task that requires concentration and deep thinking. You should come up with a catchy name that also best communicates your brand.
- Next, comes choosing the type of jewelry you’re trying to sell. Are you looking to sell fashion jewelry, vintage jewelry, handmade pieces, haute jewelry, or all of them? You can carry every category you can think of that is related to jewelry, or focus on a niche that can help you aim for a specific target audience.
- What about the target demographic? To whom are you selling to? Men’s jewelry differs from that of women’s, that’s a no-brainer. But consider that if you are starting with fashion jewelry, this particular product is not very appealing to a seasoned audience. In this case, vintage genuine jewelry is a more enticing product.
Invest in Photography
In the world of online selling, photography is the first impact with the buyer. It deserves attention and effort to make your online store or listings on marketplaces stand out. Up your photography game and make people fall in love with your jewelry. If you want to take good jewelry photos, try following these tips:
- Use a professional camera or a smartphone camera with 12 megapixels or more.
- Reduce camera shake by shooting from a tripod.
- Use natural light coming through windows.
- Take several shots of a product from various angles.
- Take close-up shots to highlight your jewelry’s beauty.
Interact with Your Online Audience
Facebook and Instagram, among others, favor posts that start a conversation. Ask questions to your audience, reply to their comments, and jump on the conversation. You are not only being kind but also positioning yourself as an industry expert, helping them with sincere and knowledgeable replies.
In a customer service context, keep in mind that it is better to assist quickly. You must be accessible any time of the day, so that customers can reach you should an issue arise. Provide contact details (email, phone number, or live chat for your website.) The latter can be replaced with a chatbot, to answer at least basic questions from your customers. A similar feature is available for Facebook Messenger too.
Your Hobby as a Side Hustle
Seeing your hobby accumulate significant income with the passing of time is great. It doesn’t necessarily have to remain a dream only. Put in the work, put in the hours, and you will soon find yourself in front of a digital asset that converts. We hope this article has in some way helped you with the technical part of selling jewelry online.