12 Luxury Watches You Can Buy Online Now Direct From The Brand

12 Luxury Watches You Can Buy Online Now Direct From The Brand

To stay in the context of luxury watches, the timepieces displayed in this article range from $3000 and up. Thanks to the internet, we can view online the items we love, and make an informed decision after reading in silence about the details, features, materials, and price tags of each one of them. 

Below you will find 12 luxury watches that you can buy online directly from the brand. In case you don’t know yet, many luxury watch brands chose not to sell their timepieces online. Instead, they use their website as an online space to showcase their work and invite buyers to visit their outlets or make an appointment. So do not expect to find Rolex, Audemars Piguet, Patek Philippe, or Vacheron Constantine in this article. Instead, we have picked some astonishing luxury watch brands, whose craftsmanship can be purchased online. All you need is the money!

Cartier Tank 

If you are looking for a classic dress watch that yells luxury, a Cartier Tank is always the right choice. The watch has been worn by many world celebrities throughout the years, including here Mohammad Ali, Princess Diana, and Jacqueline Kennedy. It was named after the combat vehicles of WW1, which have a similar shape to Cartier Tank when viewed from above. You can purchase your own Tank online directly from Cartier’s official website. The brand covers shipping internationally. 

Visit Cartier Website

Jaeger LeCoultre Reverso 

The Reverso line has been the brand’s flagship for almost a century now. The watch features the unique concept of a square watch that can be flipped 180 degrees in order to protect the glass from damages. It was initially designed as a solution for British officers in India who wanted a watch that could resist damages while playing Polo. Eventually, Reverso was born. Today, more than practical, this timepiece is a great piece of jewelry that will definitely attract attention and eventually make you feel better. The link below will direct you to the official website of Jaeger LeCoultre where you can search for your favorite Reverso.

Visit Jaeger LeCoultre Website

A. Lange & Sohne Thin Honeygold

If you don’t mind spending $40.000 on a luxury watch, you should go for Thin Honeygold from A. Lange & Sohne. The watch was introduced in 2020 and comes with a white enameled dial and hands made of honey gold. It belongs to a limited edition of only 175 pieces manufactured and might as well be the perfect dress watch to adorn your wrist with. And if something more complicated and at the same time, less limited is what you are looking for, feel free to visit the official website of A. Lange & Sohne and find the luxury watch of your dreams. 

Visit A. Lange & Sohne Website

IWC Portugieser Chronograph Classic

Portugieser is a watch whose design was initially inspired by ship deck clocks. IWC has perfected the line with the passing of years to come up to this point. The IWC Portugieser Chronograph Classic sports an in-house automatic movement that is responsible for accurate timekeeping, the function of date and chronograph. The watch is well recognized for its sporty yet elegant design. If the best of both worlds is what you are looking for, Portugieser Chronograph Classic can be a great choice. As with every watch from IWC, this one can also be purchased online directly from the brand’s official website. Price the last time I checked: $12.100.

Visit IWC Website

Montblanc 1858 Geosphere

For the ones who don’t know yet, Montblanc is an international company that is world known for manufacturing luxury goods like watches, jewelry, travel goods, and writing implements. As for watches, the company has been manufacturing them for the last 160 years. The model we picked, Montblanc 1858 Geosphere is an astonishing piece that will serve well to the lucky ones. It has a titanium case that houses an automatic movement with 26 jewels. As for its complications, you will be delighted by the functions of date, world time, and the day/night indicator.

Visit Montblanc Website


The small Swiss watch manufacturer Rado is globally recognized for its revolutionary materials and innovative designs. The brand provides a vast catalog of high-end luxury watches that you can admire on the screen of your mobile. If you ask us, Hyperchrome Match Point Automatic Chronograph is one of their best models. 

Visit Rado Website

Luminor Blu Mare Panerai

Panerai has just recently launched its online shop in the US and you can visit the website by yourself at the link below. The watch we picked, Luminor Blu Mare features a sun-brushed blue dial that houses a combination of Arabic numerals and markers. At the 9 o’clock position you will find the iconic small seconds sub-dial also powered by a powerful luminous material. The watch is powered by a hand-wound mechanical movement that provides up to three days of power reserve. Simply astonishing!

Visit Panerai Website


Although it is not a luxury watch brand, Alpina watches are built with precision and sustainability in mind. And their designs are not so bad either. The Swiss manufacturer has been around for a century now and their watches are made for sea, land, and air. Surf through the official website of Alpina watches and find the watch that suits your wrist and your preferences. Price range: From $700 for their quartz models up to $3000 for Startimer Pilot Heritage Chronograph. 

Visit Alpina Watches Website

Tag Heuer 

If you want to dress your wrist with luxury without having to hit the bank, Tag Heuer is one of the few Swiss watch brands that allow you to. The manufacturer has been around since 1860 and it has been delivering highly accurate timekeeping tools with unique designs. Feel free to visit the official website of Tag Heuer luxury watch brand and surf through their endless catalog of sports as well as dress watches. 

Visit Tag Heuer Website

Casio G-Shock 

Some of you might be a bit skeptical about to even consider a G-Shock from Casio as a luxury watch let alone wearing one. Well, let me tell you that it deserves to be in this article as much as these other luxury brands do. Yes, Casio Watches are known for durability and functionality that come at affordable prices. However, some of their models deliver the ultimate wrist technology. If you want to make a statement and wear a watch that is built to last as much as you can, simply take a look at the G-Shock model MRGB1000B-1A. The name is as complicated as the watch itself. From 200 meters of water resistance to solar charging to atomic timekeeping and everything in between – this badass durable watch will accompany you even if you take a walk in hell. 

Visit Casio G-Shock Website

Bell & Ross 03-94 A521

A team of watch experts and aeronautical control specialists joined forces to create Bell & Ross in 1994. Ever since the brand has been delivering entry-level luxury timepieces crafted with functionality in mind. The model we picked from their catalog of watches, is not for no reason one of their finest. The watch features a sporty design that you will simply love. It belongs to a limited edition of 500 pieces and was created as a collaboration with Renault F1 Team.

Visit Bell & Ross Website

Bulgari Octo Finnisimo

A daring design and high precision are brought to you by the giant luxury goods manufacturer Bulgari. Octo Finnisimo features a self-winding movement fitted in just 5.15mm of space. Its titanium case provides a supreme experience as it is lightweight and you will almost forget you are wearing the watch. You can either purchase the timepiece online or you can choose to visit one of the brand’s stores. 

Visit Bulgari Website 

Why buy directly from the brand?

In today’s online trading world, it is easy to sneak in replicas that can be mistaken for genuine watches. To avoid that from happening, watch lovers chose to buy their favorite timepieces directly from the brand. It is easier and safer. 

Why NOT buy directly from the brand?

As with everything, there is another side of the coin. It is called a waiting list. Most luxury watch brands keep their reputation by distributing a limited number of pieces. Swiss-made luxury watches like Rolex, AP, Patek Philippe, among others, will only sell their watches based on a waiting list. Others will require you to visit their boutiques. Well, good luck with that if your nearest location is on the other side of the planet. As for the waiting list, we have seen people wait more than 18 months for a new Rolex Submariner “Hulk”. 

Online Sites Where You Can Buy Luxury Watches

We know! We’re going off-piste a bit now with this section but if you are facing difficulties in purchasing your favorite watch online directly from the brand – these sites can come in need. 

JomaShop.com  –  Bob’s Watches  –  Chrono24  –  Crown and Caliber  –  WatchFinder & Co

They serve as a trusted space online where buyers and sellers can trade watches of all calibers from all around the planet. As for you, the buyer, keep in mind to do your due diligence before purchasing a watch online. For as long as the watch come with its original box and papers, you should be fine.